About Data Ballad
Experience on both sides of transformation.
Data Ballad was founded on a simple premise: enterprise transformation works when strategy, technology, operating models and execution move together.
The practice draws on more than two decades of consulting and operating leadership across complex media, entertainment and telecommunications environments.
Usman Quddoos
Founder & Executive Advisor
Usman is an enterprise technology, data and AI executive with more than 20 years of consulting and operating experience.
His career has spanned strategy, enterprise architecture, large-scale technology delivery and executive operating leadership. Most recently, he built and scaled an enterprise Data & Analytics organization from approximately 30 to 210 people supporting a $15B business.
Across that work, he has led cloud modernization, data platform transformation, product-oriented operating models, self-service analytics, governance, data science, machine learning and enterprise AI enablement.
Technology depth. Enterprise operating experience. Practical execution.
Strategy only matters when it survives execution.
Data Ballad works at the point where executive ambition meets operating reality. The focus is on simplifying complexity, making deliberate choices and connecting strategy to the organizations, platforms, governance and delivery models required to execute.
The objective is not another strategy deck. It is durable capability.
Experience at scale
How I work
Clarity
Cut through complexity and establish direction.
Alignment
Connect strategy, operating model, technology and leadership.
Execution
Translate ambition into durable enterprise capability.
Why Data Ballad
Advisory informed by experience. Products informed by recurring problems.
Data Ballad combines executive advisory with the development of practical products and solutions for recurring enterprise data, AI and transformation challenges.
The advisory work provides a close view of problems organizations repeatedly encounter. The product work creates an opportunity to turn that experience into reusable capabilities.
Selected recognition
CDO Magazine
Global Editorial Board
Gartner
Southern California CDAO Governing Body
Monte Carlo
CDAIO Award
What are you trying to transform?
Whether you’re defining a Data & AI agenda, navigating a complex transformation or exploring a Data Ballad product, let’s talk.
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